Last updated: August 22, 2026

Mu Liyuan operates this store and website, including all related information, content, features, tools, products, and services, to provide you (the customer) with a curated shopping experience (hereinafter referred to as the "Service"). Mu Liyuan is powered by Shopify, which enables us to provide you with this Service. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or shop through the Service, engage in other transactions, or otherwise contact us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Service, you confirm that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies, or is reasonably capable of being associated with, you or another individual. Personal information does not include information that is anonymously collected or de-identified, meaning that it cannot identify you or be reasonably associated with you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you use the Service, your country, and what is permitted or required by applicable law:

• Contact Information including your name, address, billing address, shipping address, telephone number, and email address.
• Financial Information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations, and other payment details.
• Account Information including your username, password, security questions, preferences, and general settings.
• Transaction Information including items you browse, add to cart, add to your wishlist, or purchase, return, exchange, or cancel, and your transaction history.
• Contact Records including information you provide when you contact us, such as content you fill out when sending customer support inquiries.
• Device Information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage Information including information related to your use of the Service, including how and when you use or browse the Service.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you including when you create an account, access or use the Service, contact us, or otherwise provide personal information to us;
• Automatically collected through the Service including information collected from your device when you use our products or services or access our website, and information obtained through the use of cookies and similar technologies;
• From our service providers including when we engage them to provide certain technologies and collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the content of the services you use, we may use personal information for the following purposes:

• To provide, customize, and improve the Service. We use your personal information to provide the Service, including fulfilling contracts with you; processing payments; shipping orders; remembering your preferences and items of interest; sending you account-related notifications; processing purchases, returns, exchanges, or other transactions; creating, maintaining, and otherwise managing your account; arranging shipping; assisting with any returns or exchanges; supporting the posting of reviews; and creating a personalized shopping experience for you, such as recommending products related to your purchase history. This may include using your personal information to better customize and improve the Service.
• Marketing and Advertising We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional messages via email, SMS, or postal mail, and displaying online advertisements for products or services on the Service or other websites based on your previous purchases or items added to your cart, and other activities within the Service.
• Security and Fraud Prevention We use your personal information to verify your account; provide a secure payment and shopping experience; detect, investigate, or take action against possible fraud, illegal, dangerous, or malicious activities; ensure public safety; and maintain the security of our services. If you choose to use the Service and register for an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with others.
• To Contact You We use your personal information to provide you with customer support, respond to your needs, provide efficient service, and maintain our business relationship.
• Legal Reasons We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to address or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In specific circumstances, we may disclose your personal information to third parties within the scope of this Privacy Policy for legitimate purposes. Such circumstances may include:

• Disclosure to Shopify, vendors, and other third parties who provide services on our behalf (e.g., IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• Disclosure to business and marketing partners for the purpose of providing marketing services and advertising to you. For example, we partner with third-party services through Shopify to support personalized advertising based on your online activities across different merchants and websites. Our business and marketing partners will use your information according to their respective privacy statements. Depending on your country, you may have the right to ask us to stop sharing your information for targeted advertising and marketing campaigns based on your online activities across different merchants and websites.
• When you instruct, request, or otherwise consent to us disclosing specific information to third parties, such as for product shipping, or through your use of social media widgets or login integration features.
• Disclosure within our affiliated companies or corporate group.
• In connection with business transactions such as mergers or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Service, rights, and the rights of our users or others.

Relationship with Shopify

The Service is hosted by Shopify and collects and processes personal information about your access to and use of the Service to provide and improve the service. Information you submit to the Service will be transferred and shared with Shopify and third parties who may be located outside your country to provide and improve the service. In addition, to help protect, develop, and improve our business, we use certain Shopify enhancements that integrate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhancements, Shopify may use the personal information we collect about your interactions with our store, other merchants, and Shopify. In these cases, Shopify will be responsible for processing your personal information, including responding to your requests to exercise your personal information usage rights for the purposes described above. For more information on how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on your country, you can exercise certain rights regarding your personal information at Shopify Privacy Portal Link.

Third-Party Websites and Links

The Service may provide links to websites or other online platforms operated by third parties. If you visit these websites that are not affiliated with or controlled by us, please be sure to review their privacy and security policies and other terms of service. We do not guarantee or are responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of their information. Information you provide on public or semi-public platforms, including information you share on third-party social networking platforms, may also be viewed by other users of the Service and/or users of these third-party platforms, and our or third-party use of this information is not restricted. Our provision of such links does not, in itself, imply endorsement of the content of such platforms or their owners or operators, unless otherwise stated in the Service.

Children's Data

The Service is not intended for children, and we do not knowingly collect any personal information from minors in your jurisdiction. If you, as a parent or guardian, discover that your child has provided us with personal information, you can contact us using the contact information provided below to request the deletion of such information. To our knowledge, as of the effective date of this Privacy Policy, we do not "share" or "sell" (as defined in applicable law) the personal information of minors under 16 years of age.

Information Security and Retention

Please note that no security measures are foolproof or impenetrable, and we cannot guarantee "absolute security." Furthermore, any information you send to us may not be secure during transmission. We recommend that you do not send us sensitive or confidential information through insecure channels.

The retention period for your personal information depends on various factors, such as whether the information is needed to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on your country, you may have some or all of the following rights related to your personal information. However, these rights are not absolute and may only apply in specific circumstances, and we may deny your requests where permitted by law.

• Right to Access/Know. You have the right to request access to the personal information we hold about you.
• Right to Deletion. You may have the right to request that we delete the personal information we maintain about you.
• Right to Correction. You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Portability. In certain circumstances and with some exceptions, you may have the right to obtain a copy of the personal information we hold about you and to request that we transmit it to a third party.
• Manage Communication Preferences. We may send you promotional emails, and you can unsubscribe from such messages at any time using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as notifications related to your account or orders.

You can exercise any of the above rights by contacting us at the location indicated in the Service or using the contact information provided below. For more information on how Shopify uses your personal information and any rights you may have (including rights related to data processed by Shopify), please visit: https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of the above rights. As permitted or required by applicable law, we may need to verify your identity to process your request. Depending on applicable law, you may designate an authorized agent to make requests to exercise your rights on your behalf. Before accepting a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have any concerns about how we handle your personal information, please contact us using the contact information provided below. Depending on your country, you may have the right to appeal our decision by contacting us using the contact information provided below, or by submitting a complaint to your local data protection supervisory authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside of your country.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will use recognized data transfer mechanisms, such as Standard Contractual Clauses issued by the European Commission, or any equivalent contracts issued by the relevant competent authorities in the UK, unless the destination country for the data transfer has been deemed to provide an adequate level of data protection.

Changes to This Privacy Policy

This Privacy Policy will be updated from time to time to reflect changes in our privacy practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide appropriate notice as required by applicable law.

Contact Information

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights.